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Record World Logo Breakdown
For Record World, the objective was to create a logo that keeps true to its vintage style while giving the design a modern look better suited for social media. Because they sell vinyl records, Record World wanted to incorporate a record in some way.
It was important to design a logo that combines vintage aesthetics with a modern touch - to express the store's history while adapting to the digital world.
While developing ideas, I wanted to use a hand lettering look with a 1960's Hollywood color palette to give the design the vintage style.
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I landed on the idea of creating a concept that used the store's initials placed on a square. This gives the allusion of an album cover with a vinyl record protruding from it.
I used simple, geometric shapes to keep the design crisp and recognizable.
These Logo Mockups provide a practical, real-world application to test if the logo is functional on materials including signs, office supplies, and mobile devices.
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